/* ==========================================================
   Olivara · Israel anti-inflammatory meal plans
   Hebrew RTL · premium / sand / olive / natural green
   ========================================================== */

* { box-sizing: border-box; }
*::before, *::after { box-sizing: border-box; }

:root {
  /* palette */
  --bg:        #F8F4EC;          /* warm cream */
  --bg-soft:   #F1EBDF;          /* sand */
  --bg-dark:   #2B331E;          /* deep olive */
  --olive:     #556B2F;          /* natural olive green */
  --olive-2:   #3F5022;
  --olive-deep:#2D3A1A;
  --leaf:      #7A8B5C;
  --moss:      #9CAF88;
  --gold:      #C9A96E;
  --gold-2:    #B69254;
  --ink:       #2D2A22;
  --ink-mute:  #5C594E;
  --line:      #E5DDCC;
  --line-2:    #D8CFB9;
  --white:     #FFFFFF;
  --shadow-sm: 0 2px 6px rgba(45,42,34,.06);
  --shadow:    0 18px 40px -18px rgba(45,42,34,.20);
  --shadow-lg: 0 30px 80px -30px rgba(45,42,34,.28);

  /* type */
  --font-sans: 'Heebo', 'Assistant', -apple-system, BlinkMacSystemFont, sans-serif;
  --font-serif:'Frank Ruhl Libre', Georgia, serif;

  /* size */
  --container: 1200px;
  --radius: 24px;
  --radius-sm: 14px;
  --radius-lg: 32px;
  --space: clamp(60px, 8vw, 120px);
}

html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 17px;
  line-height: 1.65;
  color: var(--ink);
  background: var(--bg);
  direction: rtl;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button, input, textarea, select { font: inherit; }

.container {
  width: 100%;
  max-width: var(--container);
  margin-inline: auto;
  padding-inline: 24px;
}

.serif { font-family: var(--font-serif); font-weight: 700; font-style: italic; }
.hide-sm { display: inline; }

/* ============================ AD BAR ============================ */
.ad-bar {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--bg-dark);
  color: #EFE7D5;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: .25em;
  text-align: center;
  padding: 8px 16px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  text-transform: uppercase;
}
.ad-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--gold);
  box-shadow: 0 0 0 4px rgba(201,169,110,.18);
}
.ad-text { letter-spacing: .35em; }

/* ============================ HEADER ============================ */
.site-header {
  position: sticky;
  top: 32px;
  z-index: 90;
  background: rgba(248, 244, 236, .80);
  backdrop-filter: saturate(140%) blur(14px);
  -webkit-backdrop-filter: saturate(140%) blur(14px);
  border-bottom: 1px solid rgba(216, 207, 185, .55);
  transition: box-shadow .3s, background .3s;
}
.site-header.is-scrolled {
  background: rgba(248, 244, 236, .95);
  box-shadow: 0 10px 30px -16px rgba(45,42,34,.18);
}
.nav-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  height: 72px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--olive);
}
.brand-mark { width: 30px; height: 30px; }
.brand-name {
  font-family: var(--font-serif);
  font-weight: 700;
  font-size: 22px;
  letter-spacing: .02em;
  color: var(--olive-deep);
}
.brand-dot { color: var(--gold); }

.main-nav {
  display: flex;
  gap: 28px;
  align-items: center;
  font-size: 15px;
  font-weight: 500;
  color: var(--ink-mute);
}
.main-nav a {
  position: relative;
  padding: 6px 0;
  transition: color .25s;
}
.main-nav a:hover { color: var(--olive); }
.main-nav a::after {
  content: '';
  position: absolute;
  inset-inline: 0; bottom: 0;
  height: 2px;
  background: var(--olive);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .35s ease;
}
.main-nav a:hover::after { transform: scaleX(1); }

/* ============================ BUTTONS ============================ */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 16px 28px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 16px;
  line-height: 1;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform .2s ease, background .25s, color .25s, box-shadow .25s, border-color .25s;
  white-space: nowrap;
}
.btn:active { transform: translateY(1px); }
.btn-sm { padding: 11px 18px; font-size: 14px; }
.btn-primary {
  background: var(--olive);
  color: #F7F2E5;
  box-shadow: 0 14px 26px -14px rgba(85,107,47,.55);
}
.btn-primary:hover { background: var(--olive-2); transform: translateY(-2px); }
.btn-soft {
  background: var(--bg-soft);
  color: var(--olive-deep);
  border-color: var(--line);
}
.btn-soft:hover { background: #E8E0CC; border-color: var(--line-2); }
.btn-ghost {
  background: transparent;
  color: var(--olive-deep);
  border-color: rgba(85,107,47,.35);
}
.btn-ghost:hover { background: rgba(85,107,47,.06); border-color: var(--olive); }

.btn-whatsapp {
  background: #25D366;
  color: #fff;
  box-shadow: 0 14px 26px -14px rgba(37,211,102,.6);
}
.btn-whatsapp:hover { background: #1eb858; transform: translateY(-2px); }
.wa-icon { width: 18px; height: 18px; }
.btn-arrow {
  width: 18px; height: 18px;
  transition: transform .3s ease;
}
.btn:hover .btn-arrow { transform: translateX(-4px); } /* RTL: arrow inside btn moves left visually */

/* ============================ HERO ============================ */
.hero {
  position: relative;
  padding: clamp(60px, 8vw, 120px) 0 clamp(40px, 6vw, 80px);
  overflow: hidden;
}
.hero-bg {
  position: absolute; inset: 0;
  pointer-events: none;
  z-index: 0;
}
.blob {
  position: absolute;
  border-radius: 50%;
  filter: blur(70px);
  opacity: .55;
}
.blob-1 {
  width: 520px; height: 520px;
  background: radial-gradient(circle, #C9A96E 0%, rgba(201,169,110,0) 70%);
  top: -120px; right: -100px;
}
.blob-2 {
  width: 600px; height: 600px;
  background: radial-gradient(circle, #9CAF88 0%, rgba(156,175,136,0) 70%);
  bottom: -200px; left: -180px;
}
.grain {
  position: absolute; inset: 0;
  background-image:
    radial-gradient(rgba(45,42,34,.06) 1px, transparent 1px);
  background-size: 4px 4px;
  opacity: .35;
  mix-blend-mode: multiply;
}

.hero-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: clamp(40px, 6vw, 80px);
  align-items: center;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: .18em;
  color: var(--olive);
  text-transform: uppercase;
  margin-bottom: 24px;
}
.eyebrow-line {
  width: 32px; height: 1px;
  background: var(--olive);
  display: inline-block;
}

.hero-title {
  margin: 0 0 24px;
  font-size: clamp(38px, 6vw, 72px);
  line-height: 1.05;
  letter-spacing: -.02em;
  color: var(--olive-deep);
  font-weight: 700;
}
.hero-title .serif {
  display: block;
  font-style: italic;
  color: var(--olive);
}
.hero-title-2 {
  display: block;
  margin-top: 6px;
}

.hero-sub {
  font-size: clamp(16px, 1.4vw, 19px);
  color: var(--ink-mute);
  max-width: 560px;
  line-height: 1.7;
  margin: 0 0 36px;
}

.hero-actions {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  margin-bottom: 36px;
}

.hero-bullets {
  list-style: none;
  padding: 0; margin: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 22px;
  font-size: 15px;
  color: var(--ink-mute);
}
.hero-bullets li {
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.hero-bullets svg {
  width: 18px; height: 18px;
  color: var(--olive);
  background: rgba(85,107,47,.10);
  border-radius: 50%;
  padding: 3px;
}

/* ===== Hero visual ===== */
.hero-visual {
  position: relative;
  height: 560px;
}
.hero-card {
  position: absolute;
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow-lg);
  background: var(--white);
}
.hero-card img { width: 100%; height: 100%; object-fit: cover; display: block; }

.hero-card-main {
  inset-inline-end: 0;
  top: 0;
  width: 70%;
  height: 75%;
  border: 8px solid #fff;
  transform: rotate(-1.5deg);
}
.hero-card-side {
  inset-inline-start: 0;
  bottom: 0;
  width: 52%;
  height: 50%;
  border: 6px solid #fff;
  transform: rotate(2deg);
}
.hero-card-tag {
  position: absolute;
  top: 16px; inset-inline-start: 16px;
  background: rgba(255,255,255,.92);
  padding: 8px 14px;
  border-radius: 999px;
  font-size: 13px;
  font-weight: 600;
  color: var(--olive-deep);
  display: inline-flex;
  align-items: center;
  gap: 8px;
  backdrop-filter: blur(6px);
}
.tag-dot {
  width: 8px; height: 8px;
  background: #25D366;
  border-radius: 50%;
  box-shadow: 0 0 0 4px rgba(37,211,102,.18);
  animation: pulse 2s infinite;
}
@keyframes pulse {
  0%,100% { box-shadow: 0 0 0 4px rgba(37,211,102,.18); }
  50%     { box-shadow: 0 0 0 8px rgba(37,211,102,.04); }
}

.hero-stat {
  position: absolute;
  inset-inline-end: 8%;
  bottom: 6%;
  background: var(--olive-deep);
  color: #F7F2E5;
  padding: 18px 22px;
  border-radius: 18px;
  box-shadow: var(--shadow);
  z-index: 3;
}
.hero-stat-num {
  font-family: var(--font-serif);
  font-size: 30px;
  font-weight: 700;
  line-height: 1;
}
.hero-stat-text {
  font-size: 12px;
  opacity: .85;
  letter-spacing: .08em;
  margin-top: 6px;
}

.hero-badge {
  position: absolute;
  top: 12%;
  inset-inline-start: -10px;
  background: #fff;
  padding: 14px 18px;
  border-radius: 16px;
  box-shadow: var(--shadow);
  display: inline-flex;
  align-items: center;
  gap: 12px;
  z-index: 3;
}
.hero-badge svg { width: 28px; height: 28px; color: var(--gold); }
.hero-badge strong { display: block; font-size: 18px; color: var(--ink); }
.hero-badge span { font-size: 12px; color: var(--ink-mute); }

/* ===== marquee ===== */
.marquee {
  margin-top: clamp(40px, 6vw, 80px);
  background: var(--bg-dark);
  color: #EFE7D5;
  padding: 18px 0;
  overflow: hidden;
  position: relative;
  z-index: 1;
  border-radius: 0;
}
.marquee-track {
  display: flex;
  gap: 60px;
  white-space: nowrap;
  animation: scrollx 40s linear infinite;
  font-family: var(--font-serif);
  font-size: 22px;
  letter-spacing: .04em;
}
.marquee-track span { padding-inline-end: 60px; }
@keyframes scrollx {
  from { transform: translateX(0); }
  to   { transform: translateX(50%); } /* RTL friendly */
}

/* ============================ SECTION HEAD ============================ */
.kicker {
  display: inline-block;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .25em;
  color: var(--olive);
  text-transform: uppercase;
  margin-bottom: 16px;
  padding: 6px 14px;
  border: 1px solid rgba(85,107,47,.25);
  border-radius: 999px;
  background: rgba(85,107,47,.05);
}
.section-head { max-width: 760px; margin-bottom: clamp(40px, 5vw, 64px); }
.section-head-center {
  margin-inline: auto;
  text-align: center;
}
.section-title {
  margin: 0 0 16px;
  font-size: clamp(30px, 4vw, 52px);
  line-height: 1.1;
  letter-spacing: -.015em;
  color: var(--olive-deep);
  font-weight: 700;
}
.section-sub {
  font-size: clamp(15px, 1.2vw, 18px);
  color: var(--ink-mute);
  margin: 0;
  line-height: 1.65;
}

/* ============================ WHY ============================ */
.why {
  padding: var(--space) 0;
  background: linear-gradient(180deg, var(--bg) 0%, #F2EAD8 100%);
}
.cards-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}
.card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px 24px;
  transition: transform .35s ease, box-shadow .35s, border-color .25s;
  position: relative;
}
.card:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow);
  border-color: rgba(85,107,47,.3);
}
.card-icon {
  width: 56px; height: 56px;
  border-radius: 18px;
  display: grid; place-items: center;
  background: linear-gradient(135deg, rgba(85,107,47,.12), rgba(201,169,110,.18));
  color: var(--olive);
  margin-bottom: 18px;
}
.card-icon svg { width: 28px; height: 28px; }
.card h3 {
  font-size: 19px;
  margin: 0 0 8px;
  color: var(--olive-deep);
  font-weight: 700;
  letter-spacing: -.01em;
}
.card p {
  font-size: 15px;
  color: var(--ink-mute);
  margin: 0;
  line-height: 1.6;
}
.footnote {
  margin-top: 28px;
  font-size: 13px;
  color: var(--ink-mute);
  opacity: .8;
  font-style: italic;
}

/* ============================ HOW ============================ */
.how {
  padding: var(--space) 0;
  background: var(--bg-dark);
  color: #EFE7D5;
  position: relative;
  overflow: hidden;
}
.how::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(800px 400px at 80% 0%, rgba(201,169,110,.08), transparent 60%);
  pointer-events: none;
}
.how .kicker {
  background: rgba(255,255,255,.06);
  border-color: rgba(255,255,255,.18);
  color: var(--gold);
}
.how .section-title { color: #F7F2E5; }
.how .section-sub { color: rgba(247,242,229,.7); }

.steps {
  list-style: none;
  margin: 0; padding: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  position: relative;
  z-index: 1;
}
.step {
  background: rgba(255,255,255,.04);
  border: 1px solid rgba(255,255,255,.10);
  border-radius: var(--radius);
  padding: 32px;
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 18px;
  min-height: 260px;
  transition: background .3s, border-color .3s, transform .3s;
}
.step:hover {
  background: rgba(255,255,255,.07);
  border-color: rgba(201,169,110,.4);
  transform: translateY(-4px);
}
.step-num {
  font-family: var(--font-serif);
  font-size: 56px;
  line-height: 1;
  color: var(--gold);
  letter-spacing: -.02em;
}
.step-body h3 {
  margin: 0 0 8px;
  font-size: 22px;
  color: #F7F2E5;
  font-weight: 700;
}
.step-body p {
  margin: 0;
  color: rgba(247,242,229,.72);
  font-size: 15px;
  line-height: 1.6;
}
.step-art {
  position: absolute;
  bottom: 24px;
  inset-inline-start: 24px;
  width: 48px; height: 48px;
  color: rgba(201,169,110,.5);
}
.step-art svg { width: 100%; height: 100%; }

.how-features {
  margin-top: 40px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 1px solid rgba(255,255,255,.10);
  border-bottom: 1px solid rgba(255,255,255,.10);
}
.how-feat {
  padding: 24px 16px;
  border-inline-start: 1px solid rgba(255,255,255,.08);
  text-align: center;
}
.how-feat:first-child { border-inline-start: 0; }
.how-feat strong {
  display: block;
  color: #F7F2E5;
  font-size: 18px;
  margin-bottom: 4px;
  font-weight: 700;
}
.how-feat span {
  color: rgba(247,242,229,.6);
  font-size: 13px;
  letter-spacing: .04em;
}

/* ============================ FOOD GALLERY ============================ */
.food {
  padding: var(--space) 0;
  background: var(--bg);
}
.food-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  grid-template-rows: 280px 280px;
  gap: 14px;
}
.food-tile {
  position: relative;
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--bg-soft);
  cursor: pointer;
}
.food-tile-link {
  display: block;
  height: 100%;
  color: inherit;
  text-decoration: none;
  -webkit-tap-highlight-color: transparent;
}
.food-tile-link:focus-visible {
  outline: 2px solid var(--olive);
  outline-offset: 3px;
  border-radius: var(--radius);
}
.food-tile img {
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform .8s ease;
}
.food-tile:hover img { transform: scale(1.06); }
.food-tile-lg { grid-column: span 2; grid-row: span 1; }
.food-tile figcaption {
  position: absolute;
  inset-inline: 16px;
  bottom: 16px;
  background: rgba(248, 244, 236, .92);
  backdrop-filter: blur(8px);
  padding: 12px 16px;
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
}
.food-tile figcaption h4 {
  margin: 0;
  font-size: 15px;
  color: var(--olive-deep);
  font-weight: 700;
  letter-spacing: -.01em;
}
.food-tag {
  background: var(--olive);
  color: #F7F2E5;
  padding: 4px 10px;
  border-radius: 999px;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .08em;
  text-transform: uppercase;
  white-space: nowrap;
}

/* ============================ AUDIENCE ============================ */
.audience {
  padding: var(--space) 0;
  background: var(--bg-soft);
}
.audience-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}
.aud-card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 24px;
  text-align: start;
  transition: transform .3s, box-shadow .3s;
  position: relative;
  overflow: hidden;
}
.aud-card::before {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(135deg, transparent 60%, rgba(201,169,110,.10));
  opacity: 0;
  transition: opacity .3s;
}
.aud-card:hover { transform: translateY(-6px); box-shadow: var(--shadow); }
.aud-card:hover::before { opacity: 1; }
.aud-num {
  font-family: var(--font-serif);
  font-size: 44px;
  font-weight: 700;
  color: var(--gold);
  line-height: 1;
  margin-bottom: 16px;
}
.aud-card h3 {
  font-size: 18px;
  margin: 0 0 8px;
  color: var(--olive-deep);
  font-weight: 700;
}
.aud-card p {
  font-size: 14px;
  color: var(--ink-mute);
  margin: 0;
  line-height: 1.6;
}

/* ============================ INSIDE ============================ */
.inside {
  padding: var(--space) 0;
  background: var(--bg);
}
.inside-grid {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: clamp(40px, 6vw, 80px);
  align-items: start;
}
.inside-list {
  margin-top: 28px;
  padding: 0;
  list-style: none;
  border-block-start: 1px solid var(--line);
}
.inside-list li {
  padding: 18px 0;
  border-block-end: 1px solid var(--line);
  font-size: 16px;
  color: var(--ink);
  display: flex;
  gap: 14px;
}
.inside-list li strong {
  color: var(--olive);
  min-width: 92px;
  display: inline-block;
  font-weight: 700;
}
.inside-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
}
.stat {
  background: linear-gradient(180deg, #fff, var(--bg-soft));
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px 24px;
  text-align: start;
  position: relative;
  overflow: hidden;
}
.stat::after {
  content: '';
  position: absolute;
  bottom: -40px; inset-inline-start: -40px;
  width: 120px; height: 120px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(85,107,47,.10), transparent 70%);
}
.stat-num {
  font-family: var(--font-serif);
  font-size: 40px;
  color: var(--olive-deep);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -.02em;
}
.stat-num span { font-size: 22px; color: var(--gold); margin-inline-start: 4px; }
.stat-label {
  margin-top: 8px;
  color: var(--ink-mute);
  font-size: 14px;
}
.stat-wide { grid-column: 1 / -1; }
.stat-wide .stat-num { font-size: 32px; }

/* ============================ REVIEWS ============================ */
.reviews {
  padding: var(--space) 0;
  background: linear-gradient(180deg, var(--bg-soft), var(--bg));
}
.reviews-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.review {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px 26px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  transition: transform .3s, box-shadow .3s;
}
.review:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.stars {
  color: var(--gold);
  font-size: 18px;
  letter-spacing: 2px;
}
.review p {
  margin: 0;
  font-size: 16px;
  line-height: 1.65;
  color: var(--ink);
  font-family: var(--font-serif);
  font-weight: 400;
}
.review footer {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-top: auto;
  padding-block-start: 14px;
  border-block-start: 1px solid var(--line);
}
.rev-avatar {
  width: 44px; height: 44px;
  border-radius: 50%;
  display: grid; place-items: center;
  color: #fff;
  font-weight: 700;
  font-size: 18px;
  font-family: var(--font-serif);
}
.review footer strong {
  display: block;
  font-size: 15px;
  color: var(--ink);
  font-family: var(--font-sans);
}
.review footer span {
  font-size: 13px;
  color: var(--ink-mute);
}
.review-mute {
  background: var(--bg-dark);
  color: #EFE7D5;
  border-color: transparent;
}
.review-mute p { color: #F7F2E5; }
.review-mute footer {
  border-color: rgba(255,255,255,.12);
}
.review-mute footer strong { color: #F7F2E5; }
.review-mute footer span { color: rgba(247,242,229,.7); }

/* ============================ PLANS / PRICING ============================ */
.plans {
  padding: var(--space) 0;
  background: var(--bg);
}
.plans-store {
  display: grid;
  gap: 14px;
}
.plan-row {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  display: grid;
  grid-template-columns: 180px 1fr;
  min-height: 190px;
  box-shadow: var(--shadow-sm);
  transition: transform .25s, box-shadow .25s, border-color .25s;
  position: relative;
}
.plan-row:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow);
  border-color: rgba(85,107,47,.32);
}
.plan-thumb {
  position: relative;
  background: var(--bg-soft);
  height: 190px;
}
.plan-thumb img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(1.05) contrast(1.02);
}
.plan-thumb::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(255,255,255,.0), rgba(255,255,255,.0), rgba(248,244,236,.22));
  pointer-events: none;
}

.plan-body {
  padding: 20px 22px;
  display: grid;
  gap: 12px;
  grid-template-rows: auto 1fr;
}
.plan-top {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 14px;
  align-items: start;
}
.plan-title h3 {
  margin: 0 0 8px;
  font-size: 20px;
  color: var(--olive-deep);
  font-weight: 900;
  letter-spacing: -.01em;
}
.plan-pills {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}
.pill {
  font-size: 12px;
  padding: 6px 10px;
  border-radius: 999px;
  border: 1px solid var(--line);
  background: linear-gradient(180deg, #fff, var(--bg-soft));
  color: var(--ink-mute);
  font-weight: 700;
  letter-spacing: .04em;
}
.pill-strong {
  border-color: rgba(201,169,110,.55);
  color: var(--olive-deep);
}
.plan-money {
  text-align: end;
  min-width: 150px;
}
.plan-money-main {
  font-family: var(--font-serif);
  font-size: 40px;
  line-height: 1;
  color: var(--olive-deep);
  font-weight: 800;
  letter-spacing: -.02em;
}
.plan-money-sub {
  margin-top: 6px;
  font-size: 12px;
  color: var(--ink-mute);
  letter-spacing: .02em;
}
.plan-mid {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 14px;
  align-items: center;
  border-top: 1px solid var(--line);
  padding-top: 12px;
  min-height: 74px;
}
.plan-includes {
  display: -webkit-box;
  -webkit-box-orient: vertical;
  -webkit-line-clamp: 2;
  overflow: hidden;
  max-height: 48px; /* fallback */
}
.incl {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: var(--ink-mute);
  font-size: 14px;
  margin-inline-end: 10px;
}
.incl::before {
  content: '';
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: rgba(85,107,47,.16);
  box-shadow: inset 0 0 0 2px rgba(85,107,47,.28);
}
.plan-cta {
  width: 140px;
  justify-content: center;
  padding: 14px 18px;
}

.plan-row-featured {
  border-color: rgba(201,169,110,.55);
  box-shadow: 0 26px 70px -38px rgba(201,169,110,.58);
}
.plan-row-featured::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(700px 280px at 85% 0%, rgba(201,169,110,.18), transparent 60%);
  pointer-events: none;
}
.plan-ribbon {
  position: absolute;
  top: 14px;
  inset-inline-start: 14px;
  z-index: 2;
  background: var(--olive-deep);
  color: #F7F2E5;
  padding: 7px 12px;
  border-radius: 999px;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.plans-foot {
  margin-top: 22px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
}
.plans-foot-item {
  background: rgba(255,255,255,.6);
  border: 1px solid var(--line);
  border-radius: 16px;
  padding: 14px 16px;
}
.plans-foot-item strong {
  display: block;
  color: var(--olive-deep);
  font-weight: 800;
  font-size: 14px;
  margin-bottom: 2px;
}
.plans-foot-item span {
  display: block;
  color: var(--ink-mute);
  font-size: 13px;
}

/* ============================ LEAD FORM ============================ */
.lead {
  padding: var(--space) 0;
  background: var(--bg-soft);
}
.lead-card {
  background: var(--olive-deep);
  border-radius: var(--radius-lg);
  padding: clamp(34px, 5.5vw, 72px);
  color: #F7F2E5;
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 32px;
  position: relative;
  overflow: hidden;
  box-shadow: var(--shadow-lg);
}
.lead-card::before {
  content: '';
  position: absolute;
  width: 560px; height: 560px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(156,175,136,.18), transparent 70%);
  inset-inline-end: -220px;
  bottom: -260px;
}
.lead-card::after {
  content: '';
  position: absolute;
  width: 420px; height: 420px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(201,169,110,.20), transparent 70%);
  inset-inline-start: -160px;
  top: -160px;
}
.lead-copy { position: relative; z-index: 1; }
.lead .kicker {
  background: rgba(255,255,255,.06);
  border-color: rgba(255,255,255,.18);
  color: var(--gold);
}
.lead .section-title { color: #F7F2E5; margin-bottom: 10px; }
.lead .section-sub { color: rgba(247,242,229,.72); }

.lead-form {
  position: relative; z-index: 1;
  background: rgba(255,255,255,.06);
  border: 1px solid rgba(255,255,255,.12);
  border-radius: 22px;
  padding: 22px;
  display: grid;
  gap: 14px;
  backdrop-filter: blur(10px);
}
.field label {
  display: block;
  margin-bottom: 6px;
  font-size: 13px;
  color: rgba(247,242,229,.82);
  letter-spacing: .08em;
  text-transform: uppercase;
  font-weight: 700;
}
.field input,
.field select {
  width: 100%;
  border-radius: 16px;
  border: 1px solid rgba(255,255,255,.16);
  background: rgba(255,255,255,.10);
  color: #F7F2E5;
  padding: 14px 14px;
  outline: none;
  transition: border-color .25s, background .25s, box-shadow .25s;
}
/* Israeli phone: LTR island inside RTL layout (placeholder + digits must not mirror) */
.field-tel-wrap {
  direction: ltr;
  unicode-bidi: isolate;
}
/* Форма в RTL: иврит — dir="rtl"; телефон — .field-tel-wrap + dir="ltr"; в placeholder телефона префикс ‎ (U+200E LRM). */
.lead-form .field input[dir="rtl"],
.lead-form .field select[dir="rtl"] {
  text-align: start;
}
.lead-form .field input[dir="rtl"]::placeholder {
  direction: rtl;
  text-align: start;
}
.lead-form .field-tel-wrap input[type="tel"] {
  direction: ltr;
  unicode-bidi: plaintext;
  text-align: left;
}
.lead-form .field-tel-wrap input[type="tel"]::placeholder {
  direction: ltr;
  unicode-bidi: plaintext;
  text-align: left;
}
.field input::placeholder { color: rgba(247,242,229,.60); }
.field select option { color: #1f1d17; }
.field input:focus,
.field select:focus {
  border-color: rgba(201,169,110,.65);
  background: rgba(255,255,255,.14);
  box-shadow: 0 0 0 4px rgba(201,169,110,.12);
}
.lead-submit { width: 100%; justify-content: center; }
.lead-note {
  margin: 0;
  font-size: 12px;
  color: rgba(247,242,229,.65);
  line-height: 1.6;
}
.lead-note a { color: var(--gold); text-decoration: underline; }

/* ============================ EXPERT ============================ */
.expert {
  padding: var(--space) 0;
  background: var(--bg);
}
.expert-grid {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(40px, 6vw, 80px);
  align-items: center;
}
.expert-photo {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 4/5;
  box-shadow: var(--shadow-lg);
}
.expert-photo img { width: 100%; height: 100%; object-fit: cover; }
.expert-cred {
  position: absolute;
  bottom: 24px;
  inset-inline-start: 24px;
  inset-inline-end: 24px;
  background: rgba(248, 244, 236, .96);
  backdrop-filter: blur(8px);
  padding: 14px 18px;
  border-radius: 16px;
  display: flex;
  align-items: center;
  gap: 14px;
}
.expert-cred svg {
  width: 30px; height: 30px;
  color: var(--gold);
}
.expert-cred strong {
  display: block;
  font-size: 14px;
  color: var(--olive-deep);
  font-weight: 700;
}
.expert-cred span {
  font-size: 12px;
  color: var(--ink-mute);
}
.expert-quotes {
  margin-top: 24px;
  border-inline-start: 3px solid var(--olive);
  padding-inline-start: 20px;
}
.expert-quotes blockquote {
  margin: 0;
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 19px;
  line-height: 1.6;
  color: var(--ink);
}
.expert-quotes cite {
  display: block;
  margin-top: 10px;
  font-style: normal;
  font-family: var(--font-sans);
  font-size: 13px;
  color: var(--ink-mute);
}

/* ============================ FAQ ============================ */
.faq {
  padding: var(--space) 0;
  background: var(--bg-soft);
}
.faq-list {
  max-width: 820px;
  margin-inline: auto;
}
.faq-item {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 18px;
  margin-bottom: 12px;
  transition: border-color .25s, box-shadow .25s;
  overflow: hidden;
}
.faq-item[open] {
  border-color: rgba(85,107,47,.4);
  box-shadow: var(--shadow-sm);
}
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 22px 26px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  font-size: 17px;
  font-weight: 600;
  color: var(--olive-deep);
  user-select: none;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-plus {
  width: 28px; height: 28px;
  border-radius: 50%;
  border: 1px solid var(--line-2);
  position: relative;
  flex-shrink: 0;
  transition: transform .35s, background .25s, border-color .25s;
}
.faq-plus::before, .faq-plus::after {
  content: '';
  position: absolute;
  inset: 0;
  margin: auto;
  background: var(--olive);
  transition: transform .3s;
}
.faq-plus::before { width: 12px; height: 2px; }
.faq-plus::after  { width: 2px; height: 12px; }
.faq-item[open] .faq-plus {
  background: var(--olive);
  border-color: var(--olive);
}
.faq-item[open] .faq-plus::before,
.faq-item[open] .faq-plus::after {
  background: #fff;
}
.faq-item[open] .faq-plus::after { transform: scaleY(0); }

.faq-answer {
  padding: 0 26px 24px;
  color: var(--ink-mute);
  line-height: 1.7;
  font-size: 16px;
}

/* ============================ CTA ============================ */
.cta {
  padding: var(--space) 0;
  background: var(--bg);
}
.cta-card {
  background: var(--olive-deep);
  color: #F7F2E5;
  border-radius: var(--radius-lg);
  padding: clamp(40px, 6vw, 80px);
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 32px;
  align-items: center;
  position: relative;
  overflow: hidden;
}
.cta-card::before {
  content: '';
  position: absolute;
  width: 600px; height: 600px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(201,169,110,.18), transparent 70%);
  inset-inline-start: -200px; bottom: -300px;
}
.cta-card::after {
  content: '';
  position: absolute;
  width: 400px; height: 400px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(156,175,136,.14), transparent 70%);
  inset-inline-end: -100px; top: -100px;
}
.cta-copy { position: relative; z-index: 1; }
.cta-copy h2 {
  font-size: clamp(28px, 3.4vw, 44px);
  margin: 0 0 12px;
  line-height: 1.15;
  color: #F7F2E5;
  letter-spacing: -.015em;
  font-weight: 700;
}
.cta-copy h2 .serif { color: var(--gold); }
.cta-copy p {
  margin: 0;
  color: rgba(247,242,229,.75);
  font-size: 16px;
}
.cta-actions {
  position: relative; z-index: 1;
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  justify-content: flex-end;
}
.cta-actions .btn-ghost {
  color: #F7F2E5;
  border-color: rgba(247,242,229,.4);
}
.cta-actions .btn-ghost:hover {
  background: rgba(247,242,229,.08);
  border-color: #F7F2E5;
}
.cta-actions .btn-primary {
  background: var(--gold);
  color: var(--olive-deep);
  box-shadow: 0 14px 26px -14px rgba(201,169,110,.6);
}
.cta-actions .btn-primary:hover { background: var(--gold-2); }

/* ============================ FOOTER ============================ */
.site-footer {
  background: var(--bg-dark);
  color: #D6CCB6;
  padding-top: clamp(60px, 8vw, 100px);
  padding-bottom: 28px;
}
.site-footer .kicker {
  background: rgba(201,169,110,.08);
  border-color: rgba(201,169,110,.3);
  color: var(--gold);
}
.site-footer .section-title {
  color: #F7F2E5;
  font-size: clamp(24px, 2.6vw, 36px);
}
.site-footer p { color: rgba(214,204,182,.75); }

.science {
  padding-bottom: clamp(40px, 5vw, 64px);
  border-bottom: 1px solid rgba(255,255,255,.10);
  margin-bottom: clamp(40px, 5vw, 64px);
}
.science-head { max-width: 620px; margin-bottom: 28px; }
.science-list {
  list-style: none;
  margin: 0; padding: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
}
.science-list a {
  display: flex;
  align-items: center;
  gap: 16px;
  padding: 18px 22px;
  background: rgba(255,255,255,.03);
  border: 1px solid rgba(255,255,255,.08);
  border-radius: 16px;
  transition: background .25s, border-color .25s, transform .25s;
}
.science-list a:hover {
  background: rgba(201,169,110,.10);
  border-color: rgba(201,169,110,.4);
  transform: translateY(-2px);
}
.sci-source {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .15em;
  text-transform: uppercase;
  color: var(--gold);
  display: block;
}
.sci-title {
  display: block;
  font-size: 14px;
  color: #F7F2E5;
  margin-top: 4px;
  line-height: 1.4;
}
.sci-arrow {
  margin-inline-start: auto;
  color: var(--gold);
  font-size: 18px;
  transition: transform .3s;
}
.science-list a:hover .sci-arrow { transform: translate(-4px, -4px); }
.science-list a > div:first-child,
.science-list a > span:not(.sci-arrow) { /* nothing */ }

.science-list a {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: start;
  gap: 6px 16px;
}
.science-list a .sci-source { grid-column: 1; }
.science-list a .sci-title  { grid-column: 1; }
.science-list a .sci-arrow  { grid-column: 2; grid-row: 1 / span 2; align-self: center; }

.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr .8fr .9fr 1.2fr;
  gap: 32px;
  padding-bottom: 32px;
  border-bottom: 1px solid rgba(255,255,255,.10);
}
.footer-col h4 {
  margin: 0 0 16px;
  font-size: 14px;
  letter-spacing: .15em;
  text-transform: uppercase;
  color: #F7F2E5;
  font-weight: 700;
}
.footer-col ul {
  list-style: none;
  margin: 0; padding: 0;
}
.footer-col li { margin-bottom: 10px; }
.footer-col a {
  color: rgba(214,204,182,.78);
  font-size: 15px;
  transition: color .2s;
}
.footer-col a:hover { color: var(--gold); }

.footer-brand { padding-inline-end: 12px; }
.footer-brand .brand-name { color: #F7F2E5; }
.footer-brand p {
  margin: 12px 0 18px;
  font-size: 14px;
  line-height: 1.65;
}
.brand-light { color: var(--gold); }

.legal-placeholder {
  background: rgba(255,255,255,.03);
  border: 1px dashed rgba(255,255,255,.18);
  border-radius: 14px;
  padding: 16px 18px;
  font-size: 13px;
}
.legal-placeholder p {
  margin: 0 0 8px;
  color: rgba(214,204,182,.75);
}
.legal-placeholder p:last-child { margin: 0; }
.legal-pending {
  display: inline-block;
  padding: 1px 8px;
  background: rgba(201,169,110,.14);
  border-radius: 6px;
  color: var(--gold);
  font-style: italic;
  font-size: 12px;
}

.footer-bottom {
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
  font-size: 12px;
  color: rgba(214,204,182,.55);
}
.disclaimer { max-width: 520px; }

/* ============================ WHATSAPP FAB ============================ */
.wa-fab {
  position: fixed;
  inset-inline-end: 22px;
  bottom: 22px;
  width: 56px; height: 56px;
  border-radius: 50%;
  background: #25D366;
  color: #fff;
  display: grid; place-items: center;
  box-shadow: 0 18px 40px -10px rgba(37,211,102,.6);
  z-index: 80;
  transition: transform .3s, box-shadow .3s;
}
.wa-fab:hover { transform: scale(1.08); }
.wa-fab svg { width: 28px; height: 28px; }
.wa-fab::before {
  content: '';
  position: absolute;
  inset: -6px;
  border-radius: 50%;
  border: 2px solid rgba(37,211,102,.4);
  animation: wapulse 2s infinite;
}
@keyframes wapulse {
  0% { transform: scale(1); opacity: .8; }
  100% { transform: scale(1.4); opacity: 0; }
}

/* ============================ REVEAL ON SCROLL ============================ */
.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity .8s ease, transform .8s ease;
  will-change: opacity, transform;
}
.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

/* ============================ RESPONSIVE ============================ */
@media (max-width: 1024px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { height: 480px; }
  .cards-grid,
  .audience-grid,
  .how-features { grid-template-columns: repeat(2, 1fr); }
  .steps { grid-template-columns: 1fr; }
  .reviews-grid { grid-template-columns: repeat(2, 1fr); }
  .plan-row { grid-template-columns: 1fr; }
  .plan-thumb { height: 220px; }
  .plan-mid { grid-template-columns: 1fr; }
  .plan-cta { width: 100%; }
  .plans-foot { grid-template-columns: 1fr; }
  .food-grid {
    grid-template-columns: repeat(2, 1fr);
    grid-template-rows: 240px 240px 240px;
  }
  .food-tile-lg { grid-column: span 2; }
  .inside-grid,
  .expert-grid { grid-template-columns: 1fr; }
  .cta-card,
  .lead-card { grid-template-columns: 1fr; }
  .cta-actions { justify-content: flex-start; }
  .science-list,
  .footer-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 720px) {
  body { font-size: 16px; }
  .hide-sm { display: none; }
  .main-nav { display: none; }
  .nav-row { height: 64px; }
  .site-header { top: 28px; }
  .hero { padding-top: 60px; }
  .hero-visual { height: 380px; }
  .hero-card-main { width: 75%; height: 70%; }
  .hero-card-side { width: 55%; height: 45%; }
  .hero-stat { padding: 14px 16px; bottom: 4%; inset-inline-end: 4%; }
  .hero-stat-num { font-size: 22px; }
  .hero-bullets { gap: 14px; font-size: 14px; }
  .marquee-track { font-size: 16px; gap: 30px; }

  .cards-grid,
  .audience-grid,
  .how-features,
  .reviews-grid,
  .food-grid,
  .science-list,
  .footer-grid { grid-template-columns: 1fr; }
  .food-grid { grid-template-rows: repeat(5, 220px); }
  .food-tile-lg { grid-column: span 1; }
  .inside-stats { grid-template-columns: 1fr 1fr; }
  .stat-wide { grid-column: 1 / -1; }
  .how-feat { border-inline-start: 0; border-block-start: 1px solid rgba(255,255,255,.08); }
  .how-feat:first-child { border-block-start: 0; }

  .footer-bottom { flex-direction: column; align-items: flex-start; }
  .wa-fab { width: 52px; height: 52px; inset-inline-end: 16px; bottom: 16px; }

  .btn { padding: 14px 22px; font-size: 15px; }
  .hero-actions { gap: 10px; }
}

/* ============================ LEGAL PAGES ============================ */
.legal-page {
  padding: 80px 0 100px;
  background: var(--bg);
}
.legal-doc {
  max-width: 820px;
  margin-inline: auto;
  background: #fff;
  padding: clamp(32px, 5vw, 64px);
  border-radius: var(--radius);
  border: 1px solid var(--line);
  box-shadow: var(--shadow-sm);
}
.legal-doc h1 {
  font-size: clamp(28px, 3.6vw, 44px);
  margin: 0 0 8px;
  color: var(--olive-deep);
  letter-spacing: -.015em;
}
.legal-doc .legal-date {
  color: var(--ink-mute);
  font-size: 13px;
  letter-spacing: .12em;
  text-transform: uppercase;
  margin-bottom: 32px;
  display: block;
}
.legal-doc h2 {
  font-size: clamp(20px, 2.2vw, 26px);
  color: var(--olive-deep);
  margin: 36px 0 12px;
  letter-spacing: -.01em;
}
.legal-doc h3 {
  font-size: 17px;
  color: var(--olive-deep);
  margin: 24px 0 8px;
}
.legal-doc p {
  font-size: 16px;
  line-height: 1.75;
  color: var(--ink);
  margin: 0 0 14px;
}
.legal-doc ul, .legal-doc ol {
  padding-inline-start: 22px;
  color: var(--ink);
  line-height: 1.75;
}
.legal-doc ul li, .legal-doc ol li { margin-bottom: 6px; }
.legal-doc a:not(.btn) { color: var(--olive); text-decoration: underline; }
.legal-back {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 24px;
  font-size: 14px;
  color: var(--ink-mute);
}
/* Arrow at logical end of line (visual left in RTL) */
.legal-back::after {
  content: '\2190';
  margin-inline-start: 6px;
  font-size: 1.05em;
  line-height: 1;
}
.legal-back:hover { color: var(--olive); }

.legal-doc .legal-data-box {
  margin-top: 32px;
  padding: 20px 22px;
  background: var(--bg-soft);
  border-radius: 14px;
  border: 1px dashed var(--line-2);
  font-size: 14px;
}
.legal-doc .legal-data-box strong { color: var(--olive-deep); display: block; margin-bottom: 8px; }